Skilled Careers Coalition Study Reveals Closing the Knowledge Gap is Key to Inspire Young People to Pursue a Skilled Career

With skilled trades in high demand, Skilled Careers Coalition commissioned the Skilled Trade Insight Research Study to better understand why skilled careers are not being pursued by more young people.

“Our study found the leading obstacle preventing more young people from pursuing a skilled career is not a lack of interest, but a lack of information,” said Mark Hedstrom, Co-Executive Director, Skilled Careers Coalition. “Students have a clear idea of where a four-year college degree or military education can take them, however, they have little to no understanding about vocational schools and apprenticeships, and the dozens of high-paying, skills-based careers that exist across hundreds of industry sectors.”

Students, counselors and parents surveyed shared their perceptions on skilled trades vs. college and military career paths as part of the SCC study which found financial security is the top motivator for youth when choosing a career path, with 76% agreeing that a career in the skilled trades can lead to owning a business and entrepreneurial success. Students surveyed were also drawn to other key aspects of a skilled trade career including job stability, less debt, high quality of life, and high-income potential.

And yet, the SCC study found that only 15% of students surveyed were considering a technical or vocational school or apprenticeship post high school. A lack of information – cited by students, parents and counselors surveyed – emerged as the barrier keeping more youth from considering a skilled career path.

According to the SCC study, a majority of parents (80.3%), counselors (91.3%) and students (92%) surveyed agree that skilled trade workers are as important as first responders and service members. Additionally, when asked if society views those with a traditional college degree as more successful than those who pursue another option, 27% of counselors, 21.3% of parents, and 25.2% of students disagreed. Additional findings from the Skilled Careers Coalition study include:

• Students: 69% said it is outdated to assume a four-year degree is the best pathway to success; while more than 43% said they need more information on technical or vocational schools as an option.

• Parents: While 80% said they have the most influence on their child’s decision-making; less than half (48.8%) admit they do not have enough information about starting the technical or vocational school process for their child. Meanwhile, 84% believe skilled trades provide a stable career path, less time in school, less debt and an overall better quality of life.

• Counselors: Despite their positive perceptions about the skilled trades, more than half (53.9%) of counselors surveyed cite a lack of resources to help guide students who are interested in pursuing skilled trades or vocational programs; while 57% cite workload challenges preventing them from being able to properly understand what future path is best for a student. The majority of counselors surveyed (90%) agree they need to share more information with students and parents about a skilled career option.

Click here to download the complete nine-page Skilled Careers Coalition Skilled Trade Insight Research Study report.

According to SCC, colleges, universities and the military spend as much as $2.3 billion combined marketing to young adults with the goal of recruiting high school students post-graduation. However, for millions of high schoolers, these two options either lack appeal, or just don’t work.

Added Hedstrom, “Millions have built meaningful lives and careers in the skilled trades sector, which is experiencing the greatest demand as the skilled labor gap continues to widen. Skilled Careers Coalition is committed to working with our partners and stakeholders to address the knowledge gap that exists and advance a reimagining of skilled careers as a meaningful and fulfilling career path for younger generations.”

About the Study In June 2022, Skilled Careers Coalition conducted an online survey and series of focus groups in partnership with the American School Counselor Association (ASCA). SCC’s Skilled Trade Insight Research Study methodology included students, counselors and parents and a total of 665 respondents with a margin of error of +/- 3.9%.

About Skilled Careers Coalition The Skilled Careers Coalition is on a mission to close the skilled trades gap in America with a three-pronged strategy to 1) INSPIRE the next generation of youth to see skilled careers as a pathway to lifelong happiness, financial success and career fulfillment; 2) CONNECT the disaggregated ecosystem of skilled trades across America by convening stakeholders across the workforce development landscape of private industry, educators, government, youth, and other interested career seekers; and 3) CONVERT interested Americans into the workforce of tomorrow through available and nascent job training platforms. For more information or to get involved visit https://skilledcareers.org.

When she was young, Sara Mazin moved around a lot. That’s because her family wanted the best opportunities for her that she coundn’t have in a third-world country. Born in Mauritania, North Africa, and after just one month, Mazin initially moved to Berwyn, Ill. and lived there until she was 16. She moved across the country to Irvine, Calif. to live with her sister so she could have a fresh start, and graduate high school.

As a young adult, Sara entered the trades by completing nine months at the now closed WyoTech College in Long Beach, focusing on the plumbing trades. Right after finishing the program, at the age of 19, Mazin was hired as a plumbing apprentice at Rescue Rooter Riverside. “I was bored, frankly,” says Mazin. “But by the time I worked my way up to plumbing service tech after six months, that’s when I fell in love with the trade.”

Working for the company was a good experience, but Mazin felt it was too big for her so she looked for a smaller company to work for where she could continue to learn, and have more opportunities. Mazin spent eight years with Kalka Plumbing Heating and Air as a plumbing service technician and field supervisor before she left to start her own company—Sara’s Best Plumbing, Orange County, Calif. Some two short years later, Sara runs a successful plumbing service and repair company with five employees.

You see Sara is a fast riser. What started as digging trenches, Sara worked her way up to the top, becoming a licensed Master Plumber. “When I realized I had that really strong passion for the trade, I had a vision to build a company that would impact not only my family, but other families throughout the plumbing trade and industry,” says Mazin.

Sara started Sara’s Best Plumbing in 2022, and early on, “I was extremely nervous to get the phone to ring,” says Mazin. “At first, I reached out and networked with everyone I knew. I focused on developing my online platforms—Instagram, facebook, Yelp, TikTok—to reach as many people as I could. I also focused on registering as a certified contractor with all the major manufacturers in the plumbing industry.”

Mentoring and Moving Forward

Mazin has gained such an admiration for the trades over the years. “I have so much respect and appreciation for the trade. There is literally nothing that I do not like about the trade,” she says.

Mazin recalls some of her mentors to help her get to where she is today. Thomas Gillespie, former plumbing manager at Kalka Plumbing and current GM at NexGen, taught Sara a lot of the sales and service and side of the industry. Kevin Kalka, owner of Kalka Plumbing really taught Sara a lot about the trade and plumbing. And lastly, Sara’s brother Abdul and sister Amna are mentors and role models in both business and life.

Loving the the problem-solving side of the trade and being able to solve problems for her clients, Sara absolutely considers herself a mentor. “I love leading by example, and passing on my knowledge and experience. I have always done that with my previous coworkers and now my employees at Sara’s Best Plumbing. I wish I was more of a mentor to women and would love that opportunity,” says Mazin.

And while Sara welcomes the role of mentoring for women, “I think the industry needs to be more diverse in bringing more minorities to leadership roles. They, in turn, can be role models for more people,” says Mazin. “It is really hard being what you haven’t seen. Meaning, we need more women/minorities in roles of leadership to open up more opportunities.”

In her “spare” time, Sara likes to be active: go on hikes, workout and trying any new activities. To decompress, she enjoys listening to music, cooking, and watching Netflix. Her bucket list items include 1) Going on a Safari in Africa 2) Sitting courtside at an NBA Game and 3) Visiting Italy or Fiji.

And while every day Sara is thankful everyday for the opportunities given to her, the last time she said “Today is a great day, ‘It was on the 4th of July when I got to spend time and hang out with my family eating BBQ’d and watching fireworks.’”

Houston — RectorSeal has announced the acquisition of PSP Products (PSP),  an innovative supplier of surge protection and load management electrical solutions, which has worked with RectorSeal in recent years to build a comprehensive line of HVAC electrical products. This strategic acquisition broadens RectorSeal’s existing surge protection product line while allowing for continued market expansion and growth outpacing the market.

Based in Manassas, Va, PSP Products has provided superior surge protection and load management products for over 30 years.  The company has developed industry-leading load management systems for residential and commercial applications. All PSP surge protection devices have been designed, tested, and built for consistent and superior performance and have UL safety ratings.  In addition to excellent performance, function, and protection, PSP Products use a unique hybrid design that allows products to perform efficiently for years in extreme power and environmental conditions.

“PSP has been a great partner to RectorSeal, working hand in hand to develop an industry-leading series of HVAC electrical products”, said Jeff Underwood, President of RectorSeal. “Bringing Clay and the rest of the PSP team into the organization will allow us to continue our innovation pace and better serve electrical distributors and contractors with a broader product offering.”

“I have had the chance to work with RectorSeal for the last five years and am confident that RectorSeal will be a good steward of the PSP team,” said Clay Outlaw, President of PSP Products. “We’re excited to join an industry leader and to continue innovating with new products to meet the electrical and HVAC contractor’s needs.”

Falls Church, Va. — Plumbing-Heating-Cooling Contractors National Association (PHCC) unveils Jeff Butler and Mary Kelly as the keynote speakers for CONNECT 2024 in Birmingham, Alabama, October 7-10, at the Birmingham Jefferson Convention Complex.

Jeff Butler is a workplace strategist, who has offered expertise to help companies like Amazon, Google and John Deere foster a harmonious and high-performing workplace. Butler will present a keynote address, “Building an Effective Multi-Generational Workplace.” He will also lead a breakout session on the topic of “Winning the Talent War.”

Mary Kelly is a Council of Peer Award of Excellence speaker, best-selling author and Navy commander. At CONNECT, Kelly will share various stories and experiences of interest to p-h-c contractors during her keynote address, “Why Leaders Fail and the 7 Prescriptions for Success.” Kelly will also lead a breakout session, “Master Your World,” where she will emphasize effective tactics, practical strategies and innovative solutions that are tailored to dilemmas faced by today’s leaders.

“I know that many attendees, including myself, are anticipating the remarks that Jeff and Mary will share,” says Joe Cornetta, PHCC national president and co-owner of Cornetta Brothers, Inc., Elmont, New York. “We are excited to have these two leaders join us and help offer invaluable insights to the industry.”

For more details, including the schedule-at-a-glance, visit phccweb.org/CONNECT. This site offers information on education sessions, speakers, exhibitors, registration and hotel reservations, as well as the many attractions of Birmingham, known as “The Country’s Best Kept Secret.”