website

The website is designed to best support customer needs, optimizing user-experience and convenience Cherne Industries (Cherne), the industry-leading manufacturer of pipe plugs and testing equipment and part of the Oatey Co. family of companies, has launched its new website, CherneInd.com — a robust, easy-to-use hub for Cherne product information, customer support and helpful application resources Read more

The website is designed to best support customer needs, optimizing user-experience and convenience

Cherne Industries (Cherne), the industry-leading manufacturer of pipe plugs and testing equipment and part of the Oatey Co. family of companies, has launched its new website, CherneInd.com — a robust, easy-to-use hub for Cherne product information, customer support and helpful application resources.

The new website houses the brand’s full product catalog, allowing customers to search more than 700 Cherne products, including each product’s specifications, key features, FAQs and safety/instruction manuals. In addition to this technical information, as well as case studies and blogs, the website hosts online training opportunities and detailed, how-to videos.

The Cherne website is mobile-friendly and includes sophisticated navigation with enhanced functionality, making it simple for users to find the specific product they need across both the Waterworks and Plumbing categories. Visitors seeking additional help or information can also communicate in-real-time with a Cherne expert using the “Ask a Tech” functionality, conveniently located at the yellow question mark icon in the bottom right corner of each webpage.

“We’re thrilled to debut the new Cherne website,” says Katherine Lehtinen, Senior Vice President of Brand and Digital Marketing at Oatey. “Not only does it allow us to better serve and connect with the waterworks and plumbing contractors who rely on our products, but it also gives us an opportunity to share our story and reinforce a mission that’s so important to us — developing the best pipe plugs and testing tools to ensure safety and efficiency at jobsites across the globe.”

To explore Cherne’s new website and product catalog, go to CherneInd.com.

ABOUT CHERNE INDUSTRIES

Part of the Oatey Co. family of companies, Cherne Industries (Cherne®) is the industry-leading manufacturer of test plugs and testing equipment for residential, commercial, industrial and municipal piping systems. Based out of its state-of-the-art headquarters in Shakopee, Minn., Cherne’s products are manufactured with an unwavering commitment to safety and quality.

Available via Oatey Co.’s distribution network throughout North America and through partner distribution on every continent, Cherne products are relied upon by residential and commercial contractors, as well as industrial and municipal engineers, worldwide.

For more information, visit www.CherneInd.com, call 1-800-843-7584 or follow Cherne on LinkedIn.

ABOUT OATEY CO.

Since 1916, Oatey has provided reliable, high-quality products for the residential and commercial plumbing industries, with a commitment to delivering quality, building trust and improving lives. Today, Oatey operates a comprehensive manufacturing and distribution network to supply thousands of products for professional builders, contractors, engineers and do-it-yourself consumers around the world.

Oatey is based in Cleveland, Ohio, and has locations in the United States, Canada, Mexico and China. For more information, visit www.oatey.com, call (800) 321-9532 or follow Oatey on Facebook, Twitter, LinkedIn or Instagram

Resource-rich website offers intelligent, user-centric product selector tool, allowing installers to customize QuickDrain shower-drain products to their particular specifications QuickDrain USA has unveiled a new and completely reimagined website, quickdrain.com, designed to offer the ultimate user-friendly experience to design professionals and their clients. Providing intuitive design, improved navigation and functionality, the new website allows visitors Read more

Resource-rich website offers intelligent, user-centric product selector tool, allowing installers to customize QuickDrain shower-drain products to their particular specifications

QuickDrain USA has unveiled a new and completely reimagined website, quickdrain.com, designed to offer the ultimate user-friendly experience to design professionals and their clients. Providing intuitive design, improved navigation and functionality, the new website allows visitors to immerse themselves in the full QuickDrain portfolio and to customize those products through a new and innovative product selector tool.

The new website affirms QuickDrain’s brand promise; an elegant blend of design, versatility, and functionality. With high-quality, visually appealing, in-use imagery and clear calls to action, the website delivers to designers, architects, installers, and showroom consultants not only a service, but also an experience, offering an abundance of bath-design inspiration, helpful tools and resources.

The site incorporates the following enhancements:

  • Product Selector Tool: The new selector tool (located under the Products tab in the navigation menu) allows installers to customize QuickDrain products to meet the needs of their particular application. Designers and their clientele can now configure a QuickDrain shower solution themselves by responding to a series of questions: Curb or curbless? Linear or center point drain? The selector tool also requests details on drain placement, outlet orientation and enclosure dimensions, while offering customers a visual interface where they can change various attributes (drain cover finish, material, parts, etc.). The payoff is a fully customized PDF-outline of the QuickDrain system designed to their specifications.
  • Where to Buy: Quotes and information on where to purchase QuickDrain products are now easily requested through an online form that speeds and streamlines the process. Once the form has been submitted, a member of the QuickDrain Customer Champion Team will contact the customer to walk them through the purchasing and installation process.

“Our primary goal during the redesign process was to create a more valuable, user-centric, and responsive resource for QuickDrain customers,” says Chris Oatey, General Manager of QuickDrain USA. “Specifically, we wanted to focus on delivering our brand’s promise of luxury, while making it easier for users to learn and locate valuable information about our linear and SquareDrain solutions for their particular application or building type.”

The new website features five key navigation channels: Products, Markets, and Installation, plus Education and Training. Besides accessing product and application information, including case studies, visitors can use these channels to access technical documents (submittals, BIM Revit, Code Approvals, etc.) and explore how-to videos and online training opportunities.

The new site at https://www.quickdrain.com/ can be fully accessed through all the major browsers, especially the latest versions of Google Chrome, Microsoft Edge, and Firefox.

ABOUT QUICKDRAIN USA AND OATEY CO.

Part of the Oatey family of brands, QuickDrain USA is a premier manufacturer of curbless and curbed shower solutions for showers and wet areas. Balancing elegant design with exceptional performance and universal design, QuickDrain’s shower solutions offer best-in-class accessibility, flexibility and ease of installation, making them the ideal choice for healthcare, hospitality and residential renovations and new builds alike. For more information, visit www.quickdrain.com or follow QuickDrain on Facebook, LinkedIn or Instagram.

Since 1916, Oatey has provided reliable, high-quality products for the residential and commercial plumbing industries, with a commitment to delivering quality, building trust and improving lives. Today, Oatey operates a comprehensive manufacturing and distribution network to supply thousands of products for professional builders, contractors, engineers and do-it-yourself consumers around the world.

Oatey is based in Cleveland, Ohio, and has locations in the United States, Canada, Mexico and China. For more information, visit www.oatey.com, call (800) 321-9532 or follow Oatey on Facebook, Twitter, LinkedIn or Instagram.

 

When you have your own business, you always need to make sure that you’re doing what you can to get more customers. Unless you’re an established business and you’re starting to get a lot of referrals from customers, it can feel like you’re waiting to grow. But, you will find that you are able to Read more

When you have your own business, you always need to make sure that you’re doing what you can to get more customers. Unless you’re an established business and you’re starting to get a lot of referrals from customers, it can feel like you’re waiting to grow. But, you will find that you are able to get to where you want to be as long as you know to put the work in. The thing is, you might be wondering exactly what it is that you need to do.

That can often be the trickiest thing is usually knowing exactly what it is that you need to do to stand out in the first place. Your expertise is your trade and not marketing. So it’s not always easy to know what you need to do to get interest and promote what you do. Let’s take a look at what you need to do.

Know Your Customer

Before you start, you have to know your customer. It’s a good idea for you to think about who you’re targeting and who will buy from you so that you know how to reach them and get them to find you.

Advertise Locally

Then, you’ll want to try and advertise locally in your area so that people can find you. From local flyers and adverts in local papers to having banners and sign writing on your vehicles. This will show off what you do and get people to take notice.

Build A Great Website

You might then want to think about working on your website. It can be a great way for customers to find you. You’ll also want to work with an SEO company to help you to rank well on Google. So when people are searching for your business you’ll come up and they’ll reach out to you.

Use Social Media

From here, you’re also going to want to make sure that you’re using social media too. When harnessed well, social media can really make a difference in your small business. It can allow new people to find you and see what you do, it can gain loyal customers, and gain more business. So make sure that you’re shouting about what you do.

Test And Retest

The thing about marketing is that you can’t just work on one thing once and hope for the best. It’s all about testing, retesting and optimizing what you’re doing. It’s so important to look at your data, see what is performing on your website and what’s driving you traffic and getting you customers and then focusing more on that. Just trying new things and ideas is all it takes for you to start getting results.

Marketing your business can be such a hard thing to do when you’re not really sure what you need to do to make it happen. But the good news is, you only have to focus on a few things. When you’ve worked through these ideas, you should start to get a bit of traction for your business.

You have passed your plumbing qualification and it’s time to find a job. Or, you have decided to start your own company. Either way, amazing news. When you are starting out as a plumber, there are some obvious things you need like uniforms, tools, and more than knowledge on how plumbers unclog drains. But, we Read more

You have passed your plumbing qualification and it’s time to find a job. Or, you have decided to start your own company. Either way, amazing news. When you are starting out as a plumber, there are some obvious things you need like uniforms, tools, and more than knowledge on how plumbers unclog drains. But, we bet there are items you might forget about other business essentials that can maximize your work and results. 

Headwear

As a plumber, you will need protective wear for health and safety reasons. Aside from a hard hat, a face covering is a good idea. 

You can wear a Choob to protect you from dust and bacteria while on the job. These are multi-functional, so you can wear them for other purposes. However, they are ideal for plumbers. They cause no fuss and they are tight to the face and won’t fall down while you are mid-task.

Business cards

Having business cards is a great way to get repeat customers. When you have finished the job, you can leave them your business card with your details on so that they can get back in touch with you for future projects. 

If you leave behind a few spare business cards, then they can hand them out to their friends and family so that you can attain more customers. 

Website

Speaking of attaining customers, a website is an ideal marketing tool to attract new customers. Having your name online will grow brand awareness and allow more customers to discover your plumbing business. 

On the website, you can include contact information and prices. You could also offer a booking system so that customers can book a consultation easily without waiting for you to pick up the phone. 

Having a website will also put you higher up on the search rankings. Although your plumbing business and contact details might be in an online directory, it can be lost in the sea of other businesses. Ensure to use good keywords so that customers can find you for specific projects. Furthermore, make sure that it is easy to navigate and a user-friendly website so that customers won’t get frustrated and lose interest. 

Safety gloves

When you are handling tools, it is essential to wear safety gloves. These will protect you in the case of an incident. You may often handle saws, drills, and chemicals, which can harm the skin. 

Rubberized gloves are great to protect you against electricity. Having gloves at hand will ensure that you can always be safe, no matter what job you are doing. 

A mode of transportation

It’s all well and good having the uniform and tools, but it would help to easily be able to get to and from jobs. Having your own mode of transport gives you the freedom to drive around from job to job. You can maximize your business by having a van or car, as you will be able to meet the needs of further away customers. 

If the vehicle is just for business, it can help to add personal branding and contact details. It will act like a moving mode of marketing, which many will notice and remember. 

Is your plumbing business experiencing a drought? Things drying up a little bit? Jokes aside, it can be disheartening for things to slow down for your business, especially when you work for yourself. But while things might seem a little quiet right now, it doesn’t have to be this way for long. With some simple Read more

Is your plumbing business experiencing a drought? Things drying up a little bit? Jokes aside, it can be disheartening for things to slow down for your business, especially when you work for yourself. But while things might seem a little quiet right now, it doesn’t have to be this way for long. With some simple steps you can help pick yourself back up, ready for a busy summer. 

Take a look at some things you can do to give your plumbing services a boost this summer.

Reconnect with existing clients

If your clients aren’t coming to you, perhaps it’s time to go to them! While you might be looking for ways to get more repeat customers, it doesn’t hurt to focus on the ones you already have. A courtesy call or email to see if there’s anything they need could be a good way to book in some work. You might even be able to offer a discount on your typical rates as an incentive. 

Push summer-related services

While a lot of people need plumbing services in the winter, you could be surprised at how busy the summer months can get. Outdoor plumbing can face all kinds of issues, which isn’t ideal for your customers who need to maintain their lawns and keep their flowers healthy. It’s also a great time for people to create water features, maintain their pools, etc. Do some promotion around your summer-related services to see if you can bring some new customers on board. 

Give your customers what they want

Do your plumbing services cater to your customers’ needs? Different developments in the industry could mean that you’re behind your competition in terms of what you offer. One simple and fast way of upgrading your business is to get a chip reader so that you can accept card payments from your customers – it’s a little thing, but it can make a big difference to customers who can’t pay in cash. You should also ask about the kinds of services they’d like to see and work out if this is something you can offer your clients. 

Use social media to build up recognition

Social media isn’t just for big companies with big budgets to make a splash, it’s perfect for small, local businesses like yours too. There are some effective ways of using social media for your small business, including some paid-for ads using local targeting. Even showing off your latest work can be a good way to get people interested – start following some people local to your area and start pushing your services.

It’s normal for businesses to experience quiet periods, but that doesn’t mean you have to stay idle during this time. You can use this time to market your services, but it can also be a chance to do some additional training so that you can offer even more services to your clients. It could also be an excuse to take a much-needed vacation, so that you’re nice and refreshed ready for the next busy period!