All kinds of contracting businesses benefit from having an effective website to showcase their services. Websites serve as a business’s online headquarters, where site visitors can learn more about your company, what you offer and if your services will suit their needs. Believe it or not, 97 out of 100 people will visit a local Read more
website
All kinds of contracting businesses benefit from having an effective website to showcase their services.
Websites serve as a business’s online headquarters, where site visitors can learn more about your company, what you offer and if your services will suit their needs. Believe it or not, 97 out of 100 people will visit a local operation’s website to learn more about it.
Home service contractors may feel frustrated that they aren’t getting enough leads to keep their business running.
It may be because they haven’t done enough word-of-mouth marketing or their website is just not up to par. For these reasons, your business needs to create a website that measures up to your competitors and attracts potential clients.
Here are some of the essential components you need to consider incorporating into your website to generate leads, provide ample information for potential clients and gain business from your local community.
About Us/Services Page
This may seem like a no-brainer, but your website should have an “about us” section, as well as one that outlines the services you offer to your clients. You should put yourself in visitors’ shoes and answer any questions they have about your services.
For example, New York City-based West Village Contracting has a few sections on its website explaining its story and its services, so clients don’t need to search hard to find it.
Inquiry/Contact Forms
It’s important to offer site visitors an opportunity to ask questions about your business through inquiry or contact forms. They are an attractive component of any website, but especially for contractors. This is because many of your clients may have specific questions about a particular job they need done.
However, having an inquiry form alone is not enough — you’ll need to ensure that one or more of your employees spend dedicated time answering these client questions. For example, Cabex Construction has a specific contact section where clients can input their name and contact information and provide details about their remodeling project.
Testimonials Section
How will potential clients know about your services and reputation without hearing about other client experiences? It’s essential to have testimonials on your contracting business’s website for this reason. They prove to your clients that you’ll work hard to earn their trust.
For instance, Penco Electrical Contractor’s contact section offers plenty of testimonials from sources that will speak to the company’s performance and overall reputation. Having client references shows potential customers that your business is the one they should choose for all their home improvement needs.
Service Location Map
A service location map shows your clients the region you operate in. People who aren’t sure you’ll service their needs can view your map to determine what areas you cover.
Advanced Builders and Contractors in California has a drop-down menu on its homepage that lists all the regions it works in. It makes the task of selecting the right contractor for the job easier.
Consider these examples and the types of elements you need to include on your website to ensure you’re generating the most leads and attracting clients in your region.
Attract Visitors and Generate More Leads With a Stellar Website
Your website is your online headquarters, which is why you need to ensure it builds your reputation as a business. Potential customers will browse the internet to find contractors, so you should consider using these components to score high on a search engine results page and draw people in.
April Miller is a managing editor at ReHack.com who specializes in engineering and construction technology. You can find her work published on sites like Open Data Science and The Society of Women Engineers.
Have a plumbing business and looking for effective ways to attract more customers? Below are just a few marketing strategies that are worth trying to help boost business. Build an attractive website A website is essential for generating customers and making your business look official. This needs to look professional in order to build a Read more
Have a plumbing business and looking for effective ways to attract more customers? Below are just a few marketing strategies that are worth trying to help boost business.
Build an attractive website
A website is essential for generating customers and making your business look official. This needs to look professional in order to build a sense of trust. Make sure that information like contact details, services you provide and credentials are clearly visible on the homepage. You can also display testimonials from happy customers. There are lots of cheap and easy ways to build your own website. Alternatively, you can always hire a web design company to make one for you.
Get on social media
Social media is another great tool for connecting with customers online. You should create a Facebook business page at the very least. Post content on your page regularly – this could include updates, promotions and plumbing-related tips. Boost posts to help them reach a larger audience.
Encourage positive online reviews
A lot of customers like to look at online reviews before deciding whether a business is trustworthy. Encourage every happy customer you work with to leave a positive Google review. This will help you to encourage more customers by showing that you’re a company people can depend on.
Invest in SEO
SEO (search engine optimization) is a marketing strategy that can help to boost the rankings of your website. This can lead to more people visiting your site – and consequently more customers. SEO relies on using various tricks such as using keywords on your website and boosting the page of your site. It’s worth hiring an SEO company to do all this for you as it’s not something you can easily do yourself.
Print off some business cards
There are many types of marketing to try beyond online marketing. Handing out business cards is a simple and effective way to get business offline. If you meet someone who may be looking for a plumbing service, you can quickly exchange contact details and make yourself look more professional by handing out a business card. You can also post business cards through letterboxes and pin them up on public notice boards.
Consider taking part in local marketing events
There may be local events that you can sponsor – this involves putting some money into the event in exchange for being able to display branded posters and banners at the event. There could even be a local trade show worth entering – by renting a 10×20 trade show booth and showing up with some flyers, you may be able to generate some business.
Invest in branded vehicle wrapping
Your car or van could be used as a form of mobile advertising. Using a vinyl wrap you can easily promote your company name and contact details on the side of your vehicle. This will make your business look more professional, and you could generate some extra business from it. There are companies that specialize in producing these vinyl wraps.
If you’re looking to grow your plumbing business you’ll need a way to stand out from the rest. With the help of these focus areas you’ll increase your visibility, both online and within your local community. Directory listings Local plumbing businesses must ensure that they are listed in the most popular online business directories. Adding Read more
If you’re looking to grow your plumbing business you’ll need a way to stand out from the rest. With the help of these focus areas you’ll increase your visibility, both online and within your local community.
Directory listings
Local plumbing businesses must ensure that they are listed in the most popular online business directories. Adding your company to online directories is a great way to boost your online visibility and establish yourself as a credible company. A few of the main directories include Google, Yelp, LinkedIn, Bing and Yahoo.
Attractive website & blog
To market your plumbing business you should ensure that you have a professional website, and regularly updated blog. You’ll need to create a user friendly site that’s SEO optimized. Ensure that you also optimize your site for speed, you might also consider using a chatbot to improve customer service.
When it comes to creating your blog you’ll need to provide plenty of educational posts that respond to online search intent. Check out your competitors’ content and make sure you’re offering something unique.
To help you optimize your website and your blog there are lots of free SEO tools you can use. Check out tools like Keyword Hero, Google Analytics or Moz Cast.
Testimonials
According to Boast, ‘92% of customers read online reviews before buying.’ Research also indicates that, ‘72% of consumers say positive testimonials and reviews increase their trust in a business.’
To support your marketing and boost your credibility you’ll want to collect plenty of positive testimonials and reviews. You might offer your existing customers a discount in exchange for providing a testimonial?
Maintain your reputation
Word of mouth marketing still exists, if your customers have a bad experience they’ll tell their friends, (plus they’ll tell the internet). This sort of thing can quickly damage your reputation, and so you’ll need to stay one step ahead. So how do you maintain your reputation? The most important thing is to provide an excellent product and service. Use the highest quality tools from your ibc totes to your copper tube cutter and your air testing gauge kit. Working with quality tools and resources will help you to maintain the best service.
When you’re thinking about your reputation it’s also worth remembering that customers prefer eco-friendly companies. Incorporating sustainability into your brand will help you to grow.
Social media
Social media can help you to support your marketing campaigns in a number of ways. You can run paid ads on social media, adjusting your preferences to target your audience specifically. Social media is a great way to boost your visibility, and establish a name for yourself in the industry. You can engage your prospects with useful content, from how-to videos to social media competitions.
With the right marketing plan you’ll soon grow your small business, widening your reach and gaining more loyal customers. Creating a successful marketing strategy has many different elements. Most importantly, you’ll need to appeal to the values of your target audience.
As HoldRite approaches its 40th Anniversary, company announces enhanced digital experience Reliance Worldwide Corporation (RWC) is a leading manufacturer of premium branded push-to-connect plumbing products, valves, secondary pipe supports, firestopping solutions, DWV testing and fluid control technologies for residential and commercial applications. RWC’s portfolio of brands includes SharkBite™ push-to-connect plumbing products, HoldRite™ engineered plumbing and mechanical Read more
As HoldRite approaches its 40th Anniversary, company announces enhanced digital experience
As HoldRite approaches its 40th Anniversary, company announces enhanced digital experience Reliance Worldwide Corporation (RWC) is a leading manufacturer of premium branded push-to-connect plumbing products, valves, secondary pipe supports, firestopping solutions, DWV testing and fluid control technologies for residential and commercial applications. RWC’s portfolio of brands includes SharkBite™ push-to-connect plumbing products, HoldRite™ engineered plumbing and mechanical solutions, Cash Acme™ valves and John Guest™ fittings and fluid dispense products.
In anticipation of HoldRite’s 40th anniversary in 2022, RWC is getting ahead of the celebration with a new website centered on improving the online experience for end users. These advancements will greatly expand RWC’s digital experience for contractors by using their feedback to inform a new on-site search experience. This will make it easier than ever for customers to find vital information quickly. Additionally, the new website boasts enhanced product and resource filtering. HoldRite’s new website launch is the first of several website enhancements to roll out for RWC brands, including changes to SharkBite.com, CashAcme.com and JohnGuest.com — all to unify the overall brand and website customer experience.
“Our customers are busy and want to be able to find information quickly and easily,” said Chris Carrier, Marketing Director, Americas, Reliance Worldwide Corporation. “Improving the user experience became our top priority when redesigning the HoldRite website, and contractors will see continuous improvements in the subsequent brand webpages over the next year.”
The online enhancements seen on HoldRite’s website, include:
- New technical download center so visitors can find all relevant documentation in one place
- Improved “Where to Buy” functionality and site search experience
- Consolidated product pages with a clean user interface
- Faster submittal generator process
- Added filters to product categories
- Faster site and page speed
To further support professional contractors, RWC regularly evaluates its online experience to assess performance and uncover opportunities to optimize the experience. With website visitors growing in sophistication and need, RWC sought the opportunity to improve the HoldRite website to ensure plumbers, engineers, architects, mechanical contractors and electricians were able to efficiently find important product information in a timely manner.
To view HoldRite’s improved website experience, visit the U.S. site, here, and Canada’s site, here.
We know that plumbing is a competitive industry. But we also know that there are plenty of ways to stand out from the competition. COVID-19 has created a more competitive environment for plumbers, with industry revenue down 5.3 per cent across 2020/21, resulting in $15.9 billion lost to the industry. In addition, the plumbing industry Read more
We know that plumbing is a competitive industry. But we also know that there are plenty of ways to stand out from the competition.
COVID-19 has created a more competitive environment for plumbers, with industry revenue down 5.3 per cent across 2020/21, resulting in $15.9 billion lost to the industry. In addition, the plumbing industry is set to take a further hit following the conclusion of the lucrative Federal Government’s HomeBuilder scheme.
Despite these challenges, there were 90,800 Plumbers in 2020, which is expected to rise to 96,500 by 2025 – creating an even more competitive environment. That means it is vital to do everything possible to promote your business to stay ahead of the competition. Here are some ways you can rise to the top.
Adopt The Latest Plumbing Technology
There are many benefits of adopting the latest plumbing technology. One is that it will help your business save money on water and energy bills. Another advantage is that it will make your life easier with less time spent on maintenance and repairs. You’ll also be able to provide better customer service, which in turn means more revenue for your company.
Investigate technologies like smart shower, toilet and irrigation systems that can be controlled with a mobile device, energy-efficient water heating devices and get the right tools for water leak detection in Melbourne. Technology is updating all the time, so it’s important that you stay up-to-date.
The modern household has a thirst for energy and water-efficient technologies that are better for the environment. Over 12 per cent of all houses globally are already smart homes, and it has become a 99.41 billion USD global industry. With more consumers changing their purchasing behaviors to be more sustainable, our plumbing business must move with the times.
Create a Website That is Designed to Attract Customers
Do you need a new website for your plumbing company? Traditionally those in the trades industry have not prioritized their digital presence, but today it is essential with most consumers using the internet to discover plumbers in their local area.
Older generations may still rely on word of mouth and numbers listed in directories; younger generations are heading directly to Google to find trades services. Considering that three-quarters of the Australian public will require plumbing services in the next 12 months, it is a market too big to ignore.
Websites are the backbone of any business. They’re how people find you, learn about what you do, and decide if they want to work with you. That’s why it’s essential to have a professional-looking site that will increase your visibility and credibility to help get more leads.
Build Your List of Positive Online Reviews
While the modern consumer looks for plumbers online, referrals still play an enormous role in the industry – they have just moved online.
Reviews are the best way to show potential customers that your company is worth their time and money. They help establish credibility and trust in your local community and separate you from cowboy operators without licenses that could potentially rip consumers off.
It would be best to encourage all of your customers to leave Google reviews on your business to help promote your brand. The more positive reviews you get, the better you will be perceived in your local community and the more jobs.
What happens when people leave bad reviews? The worst thing you can do is ignore it. Instead, respond to all negative reviews and ask how to remedy the problem and improve their experience. This is a surefire way to flip around negative sentiment into positivity.
When you consider that over 90 per cent of consumers regularly or occasionally read reviews and 84 per cent trust them as much as a personal recommendation, it is a method of promoting your business that you can’t ignore.